Kevin Blake is one of the first names I mention when I talk about sharp minds in sports betting. I’ve followed his work for years, and what stands out to me is how he blends race-day intuition with complex data.
He’s not just a pundit giving opinions – he’s a professional who’s made his name through a deep understanding of value, performance metrics, and the inner workings of racing.
At Joe Norris Tips, I make it a point to recognise genuine expertise, and Kevin Blake ticks every box. His insights have helped shape how many punters think about betting strategy, including myself.
Whether you’re new to the game or looking to sharpen your edge, there’s much to learn from how Kevin operates.
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Who Is Kevin Blake?
Kevin Blake is oamongthe most respected voices in torse racing and sports betting
I’ve followed his work for years, and his ability to combine sharp analysis with deep industry knowledge makes him stand out to me.
He plays a dual role as both an analyst and a punter. That’s a rare combination. He doesn’t just talk about racing – he understands the mechanics of the markets and what punters are looking for: value, consistency, and insight beyond surface-level form guides.
Why He’s Gaining Recognition Among Punters
Kevin has earned a loyal following because he brings something rare – clarity backed by results. Whether he’s sharing a tip on ITV Racing or writing a detailed preview on At The Races, punters pay attention because his reasoning holds up under scrutiny.
I’ve spoken with bettors who’ve used his advice for years, and the feedback is consistent: Kevin Blake delivers value because he blends sharp judgment with clear betting logic.
Kevin Blake’s Background and Journey
Kevin didn’t stumble into betting. He built his reputation from the ground up, starting as a racing writer before moving into tipping and TV analysis.
His early career was grounded in journalism, and that foundation shows in how he communicates his tips – concisely and without hype.
He transitioned from observer to participant by working closely with racing stables, learning how decisions are made behind the scenes. That insight feeds directly into his selections.
Key Milestones and Achievements in His Career
Over the years, Kevin has hit several key milestones. He’s been a regular contributor on ITV Racing, wrote for the Racing Post, and became a core At The Races team member. He also played a significant role in shaping the strategies at Tizzard Racing, giving him that rare combination of media presence and stable insight.
His credibility is built on both media exposure and practical success. T trust his views and often refer punters to his analysis through Joe Norris Tips.
Kevin Blake’s Betting Philosophy
Kevin’s approach is one I respect: disciplined, data-led, and always focused on long-term profit. He doesn’t chase favourites.
He hunts for value – that means looking for horses or teams that are overpriced by the market based on what the stats and conditions suggest.
He emphasises bankroll management because, like me, he knows that punting is a long-term game. A smart staking strategy is as important as the tip itself.
Preferred Sports Markets
Although best known for his horse racing expertise, Kevin is active in football betting and occasionally shares thoughts on broader sports markets.
His primary strength is understanding how each market functions differently and tailoring his approach accordingly.
In racing, he focuses on under-the-radar runners. He uses team dynamics and fixture schedules to find the edge in football.
Use of Data, Analytics, and Situational Context
Kevin doesn’t rely on gut feeling. He applies race times, sectionals, pace analysis, and ground preference data to guide his horse racing selections. IHeuses form data, xG models, and line-up news to assess outcomes. in football
ThHeombines raw data with situational context i, which gives his tips their edge. He reads the sport, not just the stats.
Kevin Blake’s Performance and Results
Kevin’s selections have consistently produced strong ROI across horse racing seasons, particularly at major festivals like Cheltenham, Royal Ascot, and the Ebor Meeting. His win rate varies depending on the market and strategy, but his tips are always backed by complete rationale and risk awareness.
What I appreciate most is that his performance is trackable. He’s not hiding behind vague claims – his tips are public, and the results are available.
Notable Winning Tips or Streaks
I’ve seen some of Kevin’s long-odds selections come through – often when others have written them off. He’s called horses at 12/1 or more in races like the Irish Derby and Champion Hurdle.
He doesn’t just go after the obvious picks – he finds genuine betting opportunities.
These standout wins aren’t just lucky moments. They’re built on research, awareness, and confidence in his process.
Testimonials and Feedback from Followers
The feedback from punters who follow Kevin’s tips is overwhelmingly positive. At Joe Norris Tips, we often hear from bettors who value his clarity and consistency.
Many say he’s helped them develop better discipline, understand how to interpret value and avoid the common traps casual punters fall into.
What Sets Kevin Blake Apart
What sets Kevin apart is the depth of his preparation. He’s not guessing. Every tip he gives is backed by hours of research and a clear understanding of the market’s flaws.
He also keeps his tips grounded in real-world racing conditions – stable form, jockey bookings, seasonal cycles – so the recommendations are logical and timely.
Commitment to Transparency and Tip Rationale
Kevin shares the whole reasoning behind his selections.
He tells you why he’s tipping a horse, what the market’s missing, and the potential risks. That level of transparency builds trust – a principle I follow closely with Joe Norris Tips.
How to Access Kevin Blake’s Tips
You can find Kevin’s tips across a range of platforms. He writes regular previews and tipping columns for At The Races and is active on social media, particularly Twitter. He also appears on TV broadcasts and YouTube segments offering pre-race breakdowns.
These channels are ideal for staying current with his latest recommendations and insights.
Much of Kevin’s content is free to access through editorial partnerships. Some betting content tied to major festivals or TV specials may come via premium outlets, but he keeps the core advice open to the public.
That accessibility has helped him build one of the most loyal following in the betting industry.
Why to Follow Kevin Blake
Kevin’s long-term success isn’t based on hype. It’s based on consistent wins, thoughtful selections, and a refusal to follow trends for the sake of it. He’s reliable because he never rushes a tip. He waits for the right market, makes his case, and lets the results speak for themselves.
For anyone who values logic and professionalism, Kevin is a tipster worth following.
Beyond the tips themselves, Kevin helps punters think more clearly. His breakdowns teach you to spot value, interpret race trends, and understand bookmaker behaviour.
He’s not just giving out selections – he’s teaching strategy through example.
At Joe Norris Tips, we recommend Kevin to bettors who want more than just a name to back – they want a reason, a process, and a pathway to improvement.
FAQs
Which Sports Does He Specialise In?
I specialise in horse racing because I bring years of experience as a race planner, breeder, and analyst for ITV Racing, Betfair, and At The Races.
What Is His Accuracy and Profit Track Record?
My tips have demonstrated strong results – as seen when my combination tricast for the 2025 Epsom Derby hit 8,249‑1, generating over £1 million in payouts for viewers. Betfair and ITV tip columnists regularly feature selections with proven value.
Are His Services Beginner-Friendly?
My insights are presented in straightforward language via Betfair columns, ITV appearances, and Everytip summaries, making them accessible for bettors at any experience level.
How Does Subscription or Access Work?
I share my selections freely through Betfair columns and ITV broadcasts, and you can follow me on X (@kevinblake2011). Many of my picks are syndicated via sites like Everytip, so there’s no paywall barrier to my expert insights.
Final Thoughts on Kevin Blake
Kevin Blake isn’t just a commentator – he’s a strategist. His ability to read races, spot value, and communicate ideas with clarity makes him a standout in the betting world.
I trust his methods because they’re built on logic, not hype. And more importantly, they work.
At Joe Norris Tips, we focus on results, integrity, and helping punters get smarter with every bet. That’s precisely why I continue to recommend Kevin’s insights.
If you’re serious about betting – particularly in racing – following his work is smart.
You’re not just getting tips; you’re learning to bet better. And that’s the key to long-term success.
